U.S. Media Team
Our media team biographies provide additional details about our key personnel.
Director, External Communications North America
About Anita Larsen
Anita Larsen is director of external communication for Unilever in North America, where she oversees media relations, crisis and issues management, and other external communications strategies and activities for the corporate brand. She coordinates integrated communications activities across the personal care and packaged food company’s multitude of iconic brands – including AXE, Dove, Lipton, Hellmann’s, Breyers and Ragú. Since 2007, she has led external communications strategy and activations in North America for the London/Rotterdam-based company.
Prior to joining Unilever, Anita was vice president for Ruder Finn’s New York healthcare practice, responsible for the strategic counsel, management and execution of plans for Novartis’ post-adjuvant breast cancer drug. She also served as a senior director of media relations for Merck & Company., Inc. and a vice president of North America corporate communications for Vivendi Universal SA. Anita was also vice president of communications at Joseph E. Seagram & Sons and held major internal and external communications positions at Texaco Inc. She is a former journalist.
Anita received her Bachelor of Arts degree in Communication Arts from the State University of New York at Plattsburgh.
Manager, Media Relations
About Jeff Graubard
Jeff spent the first part of his career at Porter Novelli and Weber Shandwick before founding his own New York-based PR agency, The Graubard Group, where his clients included Wal-Mart, Time Inc., the four major sports leagues … and Unilever. He is happy to come home to Unilever – his dad worked in sales and marketing for Lever Brothers more than fifty years ago.
Jeff is on the board of directors for Charity Navigator, the leading online resource for evaluating non-profit organizations. His leisure interests include baseball, politics, and travel.
Associate, Media Relations
About Cheryl Fernandes
Cheryl works with the media relations team across North America to manage Unilever’s reputation externally. She spends her time looking for opportunities to build relationships with the media and works with her colleagues to uncover newsworthy events.
Born and raised in Karachi, Pakistan; Cheryl has over ten years of experience in corporate relations and internal and external communications gained through work with Unilever in Canada, the United States and Pakistan.
She loves that no two days at Unilever are ever alike. She has a passion for travel, sports and food and is the undisputed foosball champion at work. The glass is always half full!
Contact Unilever U.S.
800 Sylvan Avenue
New Jersey 07632
T: +1 201 894 7760